How to design your splash page

Today we do not walk but rush! And for this very reason we hardly can concentrate on anything more than a few minutes. So a new conception has grown that there is no need to design splash page for a website as people are going to skip it! But the things are not exactly the same. We can use splash page or the introduction page (some call it jump page) in a smart way and it can still benefit us.

Now we are going to see how to design splash page to make it most useful to achieve the ultimate goal of a website development. Before letting the things go clear to your mind, one thing I here should first clarify that the main purpose or motto to design splash page is to catch quick attention of the visitors to the best product or the service of a website with true and clever marketing attitude. Another thing that comes as a restricting factor (as public conception goes) in the path of having a splash page is its search engine unfriendliness. There are ways with which we can avoid that too.

Now let’s come to the point! I am trying to tell you how you should design splash page or what should be the instruction from you to designer in case you are willing to have a splash page for your website.

•    First priority has to be given to portray your products and services precisely. The page should not have too many images or texts. Fewer images and text has to convey your message. This will also decrease the page load time.
• If you use flash or 3D animation to design splash page, ensure those are not lengthy and supports multiple browsers. There has to be automated redirect to the index page if any plug-in is not available or load time exceeds than the permitted time. It is possible with programming or skip button.
•  Try to keep something on the splash page that will not become obsolete or old after a few days. To avoid this situation try updating the splash page or provide specific links that will be options to search your products and services. Do not bore your visitors.
• Try to design splash page with such programs or scripts that do not prevent the search engines to index your other pages of the site.  It is found that the faulty javascripts create disturbances to the search engine robots.
•  Be creative and intelligent to design splash page. Don’t implement aggressive marketing approach. The design has to be something that interests the visitors and should have an USP.

So this should be the way of designing a splash page. When you decide to ask a web design company to design splash page, do not forget to see its experience in this matter. Remember to consult your thought of a splash page with the designers and the search engine optimizers about the smoothness or effective attitude of the page. Never try to impose the idea to the designers. The pages can earn you great result, at the same time inefficient use will lead to the failure.

As a freelance graphic designer, I have been effectively designing the splash pages for my clients. I try to catch the strain of the customer business and ask them to tell first their thoughts to my designs. So whatever the case may be at the time you hire website designer cooperate and match your thoughts with him to design splash page successfully.